![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/4678a89b0eb013e836bf6e844e55deb8583a47f6865eff7faae03e9d582f6049c6a4209c9f6c3c4c_rw_1920.jpg?h=019f60e834c661d5cd952cdf05594d83)
ACUD stands for "Administrative Capital for Urban Development". It is an Egyptian enterprise formed in 2016 and is devoted to developing a national mega-project located south-east Cairo called "The New Administrative Capital". The new city is meant to serve mainly as a business and administrative center, yet it also includes a residential zone along with many facilities and services as well.
I was asked to design a logo for ACUD, reflecting its business nature and highlighting its contribution to such a wide-scale national project. The color palette was deliberately limited to the three colors of the Egyptian flag (red, white, and black) in order to stimulate a feeling of nationalism, which is a major feature of the project.
I came up with several logo ideas for ACUD; showcased below were the two most successful options:
First Proposal
![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/6ccb4568666b6f30fedafc6170f2b49dd0eb9d3a0c46c18e8d1a08b02df26d0a387e692ffa47565a_rw_1200.png?h=a8ee095a4c1b799b38069678085964c3)
![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/47197ebe233df4ce024547e3e45e1a1de34e23355cacad96e0fdf5c0dfe5c69b00d75d48a946054e_rw_1200.png?h=6fd9fc4c094713aa61d00dcb00ca1916)
![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/aae313461cc8e18a2f4e35642310a69fce54f71e3732cc66235130b42bdfda3ad3baa66dc31769fb_rw_1200.png?h=791831f7933f1ee0919782cabb339ec3)
Second Proposal
![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/ae9205f86e002c9d2911f38a68da60bd76f7cc43613d0b5807bbaf8100da541420506911b4d35a18_rw_1200.png?h=8eedcf897841ca5e8acd3863bc6bf5b0)
![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/1ae18d87d4aaca245775dae494cad9574b89a14461d09f3588b3af3abb4bc84bb700f52044e1e16d_rw_1200.png?h=3f83d7178337288e629fb8fe05f606cf)
![](https://cdn.myportfolio.com/8bef02034c8df2706426a5d32ccb5373/45eda5a3f50bece1638a54ccb23c8a2b07c7c964cf9fc8ed2a8b1ddb2404bb08c98fd64ed8a54d07_rw_1200.png?h=6fe2778007500f5061067e26027f40d5)
Thanks for watching! 💙
Agency: Seven Heaven